AI for Market Insight & Customer Understanding

Using AI to sharpen market positioning and customer empathy.

Understand your customers faster, smarter, and with deeper clarity. In this hands-on, future-facing workshop, you’ll learn how to use AI to uncover what your customers really need, even before they tell you. Move beyond guesswork and build products, services, and strategies grounded in real data and empathy.

 

Unlock AI‑Powered Customer Insight during this focused, 4‑hours intensive workshop designed for modern product managers, product leaders, and tech executives who want to operate effectively in an AI‑accelerated world.

The workshop is powered by the ALPHA Model™, Diglab’s practical thinking model for enabling People & Flow® in AI‑driven environments.

The workshop made AI feel practical and immediately useful. I walked away with concrete personas, customer insights, and a clear idea of what to test next in my startup.
– Steven Karlsson - Product Leader

Upcoming Workshop

Standard price: 3 500 NOK

Early bird: 3 000 NOK (before March 15th)

Place: Online

Dato: 24.March.2026

Time: 16:00 – 20:00

Upcoming Workshop

Standard price: 3 500 NOK

Early bird: 3 000 NOK (before March 30th)

Place: Online

Dato: 21.April.2026

Time: 16:00 – 20:00

Why This Workshop?

Product Management often rely on instinct when exploring new markets or refining customer segments. This can lead to blind spots, missed opportunities, and wasted effort.

This workshop helps you replace guesswork with AI-enhanced customer research that’s fast, actionable, and aligned with real market dynamics. You’ll walk away equipped with concrete tools and frameworks you can apply immediately in your business.

Most product leaders lack the tools and structure to do this well. This workshop gives you exactly that.

Workshop Outcomes

You will leave the workshop with:

Increased Confidence

Know how to use AI to gather and synthesize market insights in minutes

Clarity In Customer Segments

Create data-informed customer personas that evolve with your business.

AI-Ready Features

Design AI‑Ready features with clearer user flows

Value Identification

Identify high-value opportunities to improve engagement, retention, or product fit.

Better Decision-making

Build a repeatable system for fast, insightful decision-making

Better Customer Journeys

Visualize customer journeys with AI-powered clarity.

What You Will Learn?

 By the end of the day, you will:

✔ AI for Research: How to use AI tools to scan, summarize, and interpret market data.

✔ AI for Empathy: Frameworks for generating believable AI personas and user journeys.

✔ Prompt Crafting: Design prompts that yield precise, context-rich insights.

✔ Insight Validation: Learn methods to cross-check, iterate, and humanize AI findings.

✔ Practical Application: Convert insights into decisions for marketing, product, and strategy.

✔ Responsible AI: Apply responsible and ethical AI decision-making

You leave with clear frameworks, practical tools, and actionable templates you can use the next day.

What is Included?

You will get:

  • 4-hour, facilitator-led live session (in-person or virtual)

  • Real-time demos of AI tools and research workflows

  • Hands-on guided exercises using your own business or case example

  • AI persona and journey mapping templates

  • Post-workshop resource kit with prompt examples, reading list, and tool recommendations

  • Certificate of completion

Networking & Collaboration

  • Meet your peers and likeminded people.
  • Build a netweork that can help you advance.
  • Collaborate on building new skills early

Who This Is For:

This workshop is designed for professionals who want to stay ahead of the curve:

✓ Product Managers (junior → senior)
✓ Product Owners
✓ Head of Product / Directors / CPOs
✓ Tech Leads & Engineering Managers
✓ Startup founders building AI‑enabled products
✓ Business developers, innovation managers and marketing strategists

No technical background is required.

Meet Your Instructor

Hussam Ahmad

 

Flow & Lean-Agile Strategist & advisor | 30+ Years Accelerating Tech Teams

For three decades, I have engineered high-performance teams at the intersection of technology and business—turning complex challenges into scalable solutions.

I don’t just advise; I also design systems that:

Unlock team potential by cutting waste and aligning goals (OKRs, Agile Kata, SAFe, Product orientation, Profit Streams)

 

Architect sustainable workflows for faster delivery and adaptability

Translate Lean-Agile principles into measurable outcomes, not buzzwords

A lifelong collaborator, I am also a mentor, author, and advocate for pragmatic ways of working—whether guiding leaders, refining products, or fostering communities of practice.

Where I Add Value:
✔ Operationalizing Strategy: Bridging vision and execution
✔ Team & Technical Agility: Building resilient systems and cultures
✔ Flow Optimization: From sprint cycles to enterprise scaling
✔ Speaking & Writing: Demystifying complexity with actionable insights

Let’s build something better.

Dalibor Jovic

 

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

 

I am a self‑taught developer and tech leader with a professional career spanning nearly two decades. Since 2006, I have shipped more than 200 projects for companies and clients across Los Angeles — including Jukin Media, HP, Pepsi, Intel, Swarovski, political organizations, nonprofits, and public figures.

I have worked for in both startups and large enterprises, building everything from custom CMS platforms and full social networks to video platforms, mobile apps, and AI solutions.

Throughout my career, I have served as a tech lead, principal consultant, and now Director of AI, leading cross‑functional teams and delivering complex software products end‑to‑end. In addition I mentor and coach developers at all career levels, helping them grow into confident engineers and future leaders.

Workshop Agenda

4 hours Intensive workshop

 

– Mini-Lesson   (30 minutes): AI as a partner for insight generation.

– Hands-on lab (90 minutes): Create Personas, trend summaries and customer journey maps with AI.

– Peer session  (45 minutes): Share and test Persona and Customer Journey relevance.

– Wrap up (30 minutes): Debrief, next steps and homewrok.

Upcoming Workshop

Standard price: 3 500 NOK

Early bird: 3 000 NOK (before March 15th)

Place: Online

Dato: 24.March.2026

Time: 16:00 – 20:00

Upcoming Workshop

Standard price: 3 500 NOK

Early bird: 3 000 NOK (before March 30th)

Place: Online

Dato: 21.April.2026

Time: 16:00 – 20:00

Invest in yourself!

One day that can change the way you think and innovate. Get the tools and mindset needed to excell in the age of AI! 

Build what customers need!

Rethink roadmaps in a world of uncertainty. Apply responsible and ethical AI practices. Use AI-enabled product discovery!