Innovative Product Leadership – Advanced

What Will You Learn?

• Understand the Fundamentals of Product Development:
• Gain a thorough understanding of the product development lifecycle, from ideation to launch.
• Learn the importance of integrating Agile and Lean principles to enhance efficiency and innovation.
• Master Advanced Product Development Techniques:
• Explore design thinking and innovation methodologies to foster creativity and problem-solving.
• Learn how to translate customer needs into detailed product specifications and designs.
• Develop skills in project management, risk mitigation, and cross-functional team collaboration.
• Bridge the Gap Between Strategy and Execution:
• Understand the key differences between projects and products, and learn how to transition from a project-based to a product-centric approach.
• Utilize Objectives and Key Results (OKRs) to align product strategy with execution, ensuring focus and measurable outcomes.
• Apply Market Research and Customer Insights:
• Conduct effective market research to understand customer needs, pain points, and market trends.
• Create user personas and customer journey maps to inform product strategy and design.
• Develop and Implement Product Strategies:
• Define a clear product vision and strategy, and develop a comprehensive product roadmap.
• Learn prioritization techniques to manage trade-offs and ensure alignment with business goals.
• Evaluate and Improve Product Performance:
• Identify and track key performance indicators (KPIs) to measure product success.
• Implement continuous improvement practices based on performance data and feedback loops.
• Engage in Practical, Hands-on Learning:
• Participate in group projects to develop product strategies and roadmaps, incorporating OKRs.
• Analyze real-world case studies and apply lessons learned to hypothetical scenarios.
• Present project outcomes and receive feedback from peers and instructors.
• By the end of this course, participants will be equipped with the tools and knowledge to lead innovative product development efforts, drive strategic alignment, and achieve measurable success in their organizations.